Projects

Real transformations through the KREDO Identity Flow. 5 phases. 47 B2B SMEs in Italy and Germany. Manufacturing, hospitality, medical devices, public health. Zero bullshit.

47
SMEs transformed dal 2019
18
Months (average project duration)
92%
Client retention
€1.6K
Average retainer/mese
Post‑acquisizione
Passaggi generazionali
Brand foundation
Medical Devices
Duration
7 years
Period
2018–2025
Type
Ongoing
support
Lineis total view (black)
Oxyone Medical Devices

DZ Medicale → Oxyone Medical Devices

Context and intervention

Ricostruzione progressiva post-acquisizione. Da azienda storica percepita in declino a brand industriale contemporaneo. Stabilizzazione, crescita, trasformazione attraverso 7 years di accompagnamento continuativo. Transizione completa da DZ Medicale a Oxyone.

Complexity
Duration
Transformation
7 years
Ongoing support
Challenges
Perdita direzione post-acquisizione Perceived market decline Disallineamento leadership-team Transizione generazionale Internazionalizzazione
01 Decode
02 Define
03 Design
04 Deploy
05 Develop
Hospitality
Duration
18 months
Period
2022–2023
Type
Full
transformation
Al Burnec — new website
Al Burnec dish

Al Burnec

Context and intervention

Family-run project in Franciacorta. From dependence on word of mouth to a structured system. Total rebrand, reorganization of the events area with digital tools, strengthened territorial identity without folklorism.

Complexity
Duration
Transformation
+67%
Direct bookings
Challenges
Fragmented identity Word-of-mouth dependency Reactive event management Growth without losing authenticity
01 Decode
02 Define
03 Design
04 Deploy
05 Develop
B2B Manufacturing
Duration
Ongoing
Period
2023–...
Type
Generational
transition
Colorificio Capriolese website
Capriolese signage

Colorificio Capriolese

Context and intervention

Historic family-run paint company. Generational transition in progress. Evolution of the visual identity while preserving heritage, clearer positioning, stronger advisory role. Ongoing strategic support.

Complexity
Duration
Transformation
—
In progress
Challenges
Generational transition Founder‑tied identity Low readability in communications Unclear advisory role
01 Decode
02 Define
03 Design
04 Deploy
05 Develop
Public Health
Duration
12 months
Period
2023–2024
Type
Brand
from scratch
Rivita website
Rivita website

Rivita

Context and intervention

Brand foundation from scratch for an independent healthcare company. Naming, positioning, institutional identity. Transformation of fragmented operational services into a clear infrastructure system. "Rethink care" as a systemic vision.

Complexity
Duration
Transformation
—
Brand built
Challenges
Service fragmentation Perceived as operational supplier Institutional language Public‑sector credibility
01 Decode
02 Define
03 Design
04 Deploy
05 Develop
Public Health
Duration
Ongoing
Period
2024–now
Type
Strategic
repositioning
Rosiglioni Impianti
Medical gas
Website
Editorial

Rosiglioni Impianti

Context & intervention

Medical gas systems for healthcare facilities. Communication repositioning, key‑message reset, new website, editorial line, and business development support. Launch of Osservatorio Gas Medicali.

Complexity
Duration
Transformation
Clarity
Market perception
Challenges
Opaque technical comms Invisible value Critical systems
01 Decode
02 Define
03 Design
04 Deploy
05 Develop
Public Health
Duration
Ongoing
Period
2024–now
Type
Strategic
repositioning
Plantinox uniform
Plantinox business cards

Plantinox

Context & intervention

Technical healthcare company with loss of market clarity. New positioning, functional rebrand, rationalized messaging and sales enablement tools for complex conversations.

Complexity
Duration
Transformation
Coherence
Comms + Sales
Challenges
Fragmented messaging Incoherent identity Loss of direction
01 Decode
02 Define
03 Design
04 Deploy
05 Develop
Consumer / Wine
Duration
Ongoing
Period
2024–…
Type
Brand
from scratch
Figlie Ribelli visual
Figlie Ribelli label 01
Figlie Ribelli label 02

Figlie Ribelli

Context and intervention

Consumer wine project. Brand built from scratch with a strong conceptual foundation. Deliberate break with category codes. Balance between culture and product, identity and market. Femminile come elemento fondativo, non decorativo.

Complexity
Duration
Transformation
—
Pre-launch
Challenges
Immaginario settore omologato Tensione cultura vs mercato Rischio scivolare in provocazione Business sustainability
01 Decode
02 Define
03 Design
04 Deploy
05 Develop

FAQ

What types of companies do you work with?

B2B SMEs in transformation: generational transitions, repositioning, post‑acquisition, and identity crises.

Which sectors are most common?

Industry, healthcare, technical services, and complex B2B supply chains where clarity and identity matter.

Are results measurable?

Yes. We track perception, commercial consistency, sales materials, and decision speed.

Can we start with a pilot project?

Yes. We often start with a focused scope to validate positioning and identity.