Notes on B2B companies, generational transitions, and real-world change. Written for decision makers, not for algorithms.
Why the KREDO Journal exists: real insights, practical decisions, and strategy without the noise.
When profit becomes the purpose, purpose disappears. --- ### Hey, long-game thinkers — If you ever met someone who says *“I’m doing this for the money,”*you can already predict how
**The Day the Funnel Went Silent** --- ## Hey thinkers— Let’s take a step back. Not from the screen, but from the act of *wanting itself.* Because marketing has built its empire on
Do CTAs, contact forms, and manipulative nudges still work? --- ### Hey button-bashers— We’ve all been told that CTAs are the lifeblood of digital marketing. *Add a big red button.
**Hey workplace revolutionaries—** Imagine a company where no one needs permission to act. Where bureaucracy isn’t a ladder to climb, but a relic to discard. Where people matter mo
**Hey digital skeptics—** Once upon a time, storytelling was a craft. Now it’s a** KPI.** We’ve built an online world where the currency isn’t truth, but traction. Where facts have
**Hey attention crash-testers—** Ever walked into a meeting with five priorities? Congratulations, you have zero. Brands are burning out. Not because of lack of ambition — but beca
**Hey evolutionary misfits—** Some brands evolve. Most just mutate. And the difference between the two? ## Survival. In the natural world, evolution is adaptive. It’s a response to
**Hey ego busters—** There’s a quiet epidemic in marketing: brands designing for themselves instead of their customers. *It looks like innovation. It feels like taste. It wins awar
**Hey number chasers—** I once sat in a strategy meeting where a team leader proudly presented a dashboard glowing with green arrows. CTR up 30%. Engagement rate up 25%. Bounce rat
**Hey restless minds—** Let me guess: your screen time is a horror story. *So is mine.* Between Slack pings, Instagram scrolls, LinkedIn carousels, and twenty open tabs that scream
**Hey pulse-readers—** You’ve seen the headlines: *The Great Resignation is over! The job market is stabilizing!* But what if the real crisis didn’t end? What if it simply mutated?
Hey there, business enthusiasts! Welcome back to **"Business Hacks & Theories"**. Last time, we uncovered the inspiring journey of** Momofuku Ando**,--->(check this article ) the i
**Hey bold believers—** This is our **100th edition** of *Business Hacks & Theories*, and I just want to say: ## Thank you. ❤️ Over the past months, we’ve explored the weird, the b
Imagine stepping into a digital world where every desire can be fulfilled with a click, a world where money and emotions intertwine in unexpected ways. Welcome to OnlyFans, a platf
Welcome to **“Business Hacks & Theories” **your no-nonsense guide to the cutting-edge strategies and concepts reshaping the business world. In this edition, we’re diving into a gam
If your brand is in transition, talk to us before it becomes an operational issue.