We publish this journal for people who need clarity, not slogans.
B2B companies face transitions that rarely fit standard playbooks: generational handovers, acquisitions, repositioning, or identity crises. This space is for what actually works when you have to reset direction and make strategy operational.
What you will find here
- Clear analysis of branding and positioning with real examples.
- Practical tools to align leadership and teams.
- A critical look at trends and metrics that shape decisions.
How to use these insights
Each article is meant to be applied: read it, discuss it with your team, and test it against your real decisions. If a topic is urgent, we can work on it together.
Strategy matters only when it becomes a shared direction.
Let us start
The Journal will be updated with insights and real cases. If you want to propose a topic or discuss a project, write to us.