Rivita — B2B Brand Identity Case Study

Decode focused on a deep analysis of the operational perimeter and the institutional context in which Rivita operates.

Three main issues emerged:

• Potential fragmentation of services
• Risk of being perceived as a simple operational provider
• Lack of a language capable of engaging public healthcare

Decode allowed Rivita to be defined not as a set of activities, but as an infrastructure system in service of care.

Unlike other projects, in Rivita the Define phase coincided with the full founding of the brand.

Kredo defined:

• Naming and positioning
• Company role as a service infrastructure
• A sober and precise institutional language
• A clear perimeter between operations, responsibility, and vision

The payoff “Rethink care” was conceived not as a slogan, but as a synthesis of an approach that integrates efficiency, responsibility, and systemic vision.

Rivita’s visual identity was designed by avoiding the conservative codes typical of the healthcare sector.

The design focuses on formal cleanliness, contemporaneity, clarity, and a tension toward the future.

The goal was not to reassure, but to make visible a possible evolution of the care system.

Deploy focused on building the main institutional touchpoints, starting with the website.

The website was designed as a tool for clarity, not promotion, able to explain Rivita’s role, perimeter, and responsibilities in regulated and complex contexts.

The work built an identity base ready to support future evolutions: new services, technological integrations, and growth in operational complexity.

Rivita was designed as an open system, not a static brand.