Colorificio Capriolese — B2B Brand Case Study

The Decode phase involved a deep analysis of the existing identity, market perception, and internal dynamics.

It emerged that the problem was not product quality or technical expertise, but:

• External communication that was hard to read
• Overlap between company history and current identity
• Difficulty communicating the company’s advisory value

Decode helped separate what needed to be preserved from what needed to evolve, defining concrete priorities.

Define worked directly with the new leadership to clarify vision, role, and direction.

The work led to:

• Definition of a clearer positioning
• Recognition of Capriolese’s advisory role
• Building a language capable of speaking to different markets without losing coherence

The goal was not to break with the past, but to make it transferable and useful for the new phase.

Design work evolved the visual identity, maintaining continuity with the company’s history while introducing greater clarity and contemporaneity.

Developed:

• New visual system
• Coherent communication materials
• Graphic structure capable of supporting growth and complexity

Design was used as a tool for order and clarity.

Deploy translated identity into concrete tools: website, commercial materials, content, and support for digital presence.

Particular attention was given to offer clarity and the distinction between product and consultancy.

Identity began to function as commercial infrastructure, not just as an image.

The collaboration is ongoing and supports the company in consolidating the new structure, accompanying brand evolution alongside new leadership growth.

The work continues as ongoing strategic support, not a closed‑project intervention.