Al Burnec is a family entrepreneurial project rooted in Franciacorta. When Kredo began working on the brand, the business was already operating and recognized for the quality of its offer, but heavily dependent on word‑of‑mouth and lacking clear strategic direction.
The real value of Al Burnec was not the venue itself, but the overall experience: cuisine, hospitality, events, and relationship with the territory.
However, this experience was neither structured nor told coherently. The lack of narrative and system made growth difficult without losing identity.
Work started here: recognizing the experience as a system and making it clear before accelerating.
