Free tool — B2B SMEs

What is your weak brand costing you?

Enter your company data. The calculator estimates your annual cost of brand weakness across three categories: margin erosion, lost deals, and missed DACH market premium.

Based on real data from 47 B2B SMEs analysed by KREDO Marketing (2021–2025)

Your revenue from the last financial year

€ 5,000,000 / year
€ 500k€ 50M+

How many deals did you lose because you were "too expensive"?

30% of deals
0%80%+

Is there a written document defining your communicable competitive advantage?

Estimated cost of weak brand

€ 312,000

per year · conservative estimate

Margin erosion on price € 162,000 Average discount applied in negotiations because the brand doesn't justify a premium
Lost deal value € 94,500 Deals a recognisable brand would have won at full price
Strategic invisibility cost € 55,500 Opportunities lost due to absence of a communicable positioning

Estimate based on average data from 47 B2B SMEs analysed by KREDO Marketing. Actual cost depends on your specific margins, sector, and competitive position.

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Where do these numbers come from?

47 B2B SMEs analysed by KREDO between 2021 and 2025 in brand strategy and repositioning projects
18–34% Average price discount applied by SMEs with weak brands vs competitors with clear positioning (KREDO data + ICE)
76% Of the analysed SMEs had no documented brand positioning — the primary driver of strategic invisibility

The calculator applies average coefficients from the dataset. For a precise estimate calibrated to your company, a direct analysis is required. Book a free call →

Next step

The number you see is an estimate. The real cost for your company may be higher.

In 30 minutes we analyse the specific situation of your SME: where the brand is losing value, which levers to move first, what results to realistically expect.

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